3 Reasons Independent Coffee Shops Are So SuccessfulAcross the U.S., independent coffee establishments have earned $12 billion in annual sales. The reason the indie coffee industry is so successful, despite the hundreds of other beverage options available to consumers, is due to many contributing factors. However, there's no doubt that Americans have developed a more discerning palate when it comes to their morning cup of coffee (or their morning nitrogen-infused-organic-cold-brew cup of coffee).

Here are a few of the main reasons why independent coffee shops are so successful in the United States.

Coffee is very affordable
Even if you buy two cups of coffee a day, you won’t be breaking the bank too much. A person can enjoy multiple coffee cups a week without even thinking twice about the dollar or two they are spending each transaction. And because of Americans' extreme love and obsession for coffee, even if each cup cost $50, some people would still find a way to budget for it. Luckily, that’s not the world we live in.

Wherever you go, there are plenty of cheap paper cups filled with delicious coffee available for purchase. However, while cheap paper cups and coffee supplies are ubiquitous, more coffee shops are investing in the finest beans they can find. While vending machine coffee may have cut it in the 90s, today coffee drinkers expect more. And in every city in the country, there are coffee shops and cafes ready to deliver exactly that.

Specialty Options
Another major reason people love coffee so much, subsequently making the coffee industry a giant success, is all the specialty options available to drink. About 50% of the entire population (roughly 150 million Americans) drink espresso, lattes, cappuccino, or iced coffees. That doesn’t even include the specialty flavors of coffee, either. Some people enjoy their coffee black, and that’s totally fine, but some people also enjoy a bunch of flavors, creams, sugars, and other ingredients. When you consider all of the different sweeteners, roasts, and options, the best coffee shops can offer almost unlimited ways to prepare a simple cup of coffee.

Productivity benefits
The third major reason coffee shops are so successful is because people are convinced that they need coffee to be more productive during the day. If coffee didn't contain any caffeine, some die-hards would surely continue drinking it, but the majority of people would at least cut back their consumption. Because of the productivity benefits, real or imagined, people feel they can’t go a single day without coffee.

As long as people are around there is a pretty good chance that coffee shops will be there, too. If you want to learn more about how to succeed in the indie coffee market or find quality cheap paper cups for sale, contact Hot Cup Factory today! We have all the coffee shop supplies your small business needs to compete with the mega coffee franchises out there.